DISNEY'S EVOLVING NEW NORMAL


What will stay and what will go once health protocols become less urgent? Disney has rolled out some pandemic-inspired practices that analysts and advisors believe are here to stay. Senior editor Jamie Biesiada, on her first visit to Walt Disney World since the pandemic began, reports back.


Since various components of Walt Disney World Resort in Orlando began to come to life over the past seven months, visits there have, in some ways, reflected a microcosm of life during the pandemic.


In March 2020, Disney World and its California counterpart, the Disneyland Resort, closed their doors to visitors indefinitely. Disneyland would not reopen its parks until April 2021 due to state restrictions, but officials in Florida began planning a phased reopening as the spring of 2020 progressed.


On May 20, the Disney Springs shopping and dining district reopened with new safety procedures and limited offerings for guests. Theme parks took a little longer. Park officials worked with the Orange County Economic Recovery Task Force to come up with reopening plans in late May.


In July, there would be a phased reopening of parks, starting with the Magic Kingdom and Animal Kingdom on the 11th and Epcot and Hollywood Studios on the 15th.

Since then, Disney has worked to reopen more of its Orlando campus, and park capacity has increased to 35% from 25%. Some restrictions have been loosened; for instance, guests can now remove masks for a quick photo.


At any stage, the park, recognizable yet changed, would have left a visitor from the “before times” perplexed at best.


Today, guests make reservations to visit any given park on a specific day; spontaneity is not an option until 2 p.m., when park-hopping opens up. Arriving guests have their temperature screened before being admitted. They must wear face masks at all times, except when actively eating or drinking while stationary. Crowds are thinner, thanks to limited capacities to promote social distancing. Lines into shops are spaced out by distance markers on the ground. Parades and fireworks displays have been paused.

Many well-known elements are absent or closed. Instructional ground markings and plexiglass barriers abound.


“It is both really familiar and totally disorienting at the same time,” said Robert Niles, editor of Theme Park Insider. “I think a lot of people are grateful to have any kind of theme park experience at this stage, even if they can’t have the complete experience just yet. It’s why Disney and Universal are selling out to [their limited] capacities at this point. But I also think many more people are waiting for the full experience, and when that becomes available, they’ll be back in the market.”


It’s not known which of the new policies, procedures and regulations will live on beyond the pandemic.


Disney has not made any announcements about permanent policy changes at this point, but industry insiders have some idea of what to expect down the road.

Niles said he believes Disney and its theme park peers will be quick to get rid of face mask and physical distancing requirements as soon as possible.


“That’s the unpopular stuff, and that’s the stuff that really limits [Disney’s] ability to operate at a more profitable capacity,” he said.


Some theme park operators are already making moves to reduce mask requirements. Dennis Speigel, founder and president of theme park consultancy International Theme Park Services, pointed at Cedar Point in Ohio. The park will no longer require guests wear masks on rides.


In the larger industry, mask requirements will likely differ from park to park.


“They are going to be required in some places and not required in others,” he said. For instance, some parks may mandate face masks indoors, but not outside. “Eventually, I think they will go away, unless we have some horrendous recurrence.”


And there will likely continue to be a portion of theme park guests who will choose to wear masks going forward, he predicted.

One thing that is certain to remain is the increased use of mobile phones for transactions such as ordering food and other sales.


“Frankly, these were things they were working on before, and the pandemic accelerated their development,” Niles said. “They’re here now, and they’re going to stay.”


Further evidence of that came when Disney recently reconfirmed that its Genie service, a digital trip-planning tool originally announced in August 2019, is still forthcoming. It will allow guests to optimize their days, both in advance and on the fly when in the parks.


Less certain is whether the current park reservation system, which the company uses to strictly manage capacity, will remain.


The system has been helpful to travel advisors in providing structure to clients’ vacations, said Anastasia Bender, a Travel Leaders affiliate and Disney specialist based in Phoenix. But in the long term, she hopes the system disappears.


“Overall, I think a lot of people do like to start their day in one park and then move over to another,” she said. “I like that more flexible option.”


Kassie Coy, a fellow Disney specialist and Travel Leaders affiliate based in Warsaw, Ind., agreed with Bender.


“A vacation is supposed to be fun and relaxing, and I sometimes feel like having all the structure that we have now for Disney is a bit much,” she said.


Niles said park reservations seem particularly “up in the air.” Still, while it does limit guests, it also gives Disney a tool to control capacity without having to rely on perhaps more unattractive options such as annual pass lockout dates.


The pandemic has also given Disney and its competitors a chance to rethink how capacity impacts guest experience.


“It is ‘how many people can you legally shove in here before the fire marshal shuts us down?’ versus ‘how many people can we put in here without beginning to degrade the guest experience?” Niles said.


It’s a question that was considered before the pandemic, he said, but is particu