Southeast U.S. lodging outpacing pre-pandemic levels
Resort properties in Florida, Georgia and South Carolina saw occupancy and ADR growth surge past 2019 levels for the month of March, according to data from Inntopia's DestiMetrics division.
Resort properties across those three markets saw occupancy increase 5% compared with March 2019, which DestiMetrics described as a "more typical year of recreational travel," providing a better comparison period than 2020.
Notably, ADR for March was up 29.6%, delivering a 36.1% increase in revenue on the same month two years ago.
Booking trends heading into the summer also appear strong. As of March 31, resort properties across Florida, Georgia and South Carolina reported a 15.7% increase in on-the-books occupancy for the six months between March and August compared with the same six-month summer period in 2019.
Summertime ADR for those properties is also set to rise, projected to grow 22.3% compared with March through August two years ago.
"The record-setting rate and revenue momentum that Southeast destinations experienced through most of the winter is showing no signs of slowing down," said Tom Foley, senior vice president for business operations and analytics at Inntopia, in a statement. "While many tourist destinations struggled in the past 13 months, the Southeast has recovered strongly from the depths of the pandemic and is now pacing well ahead of the records set before the pandemic in the summer of 2019."