Japan Tightens Tourism Rules to Combat Overcrowding

Japan’s tourism boom has brought record-breaking visitor numbers, surpassing Thailand in the first half of 2025 with 21.5 million foreign arrivals—a 21% year-on-year increase. The surge has been fueled by the country’s rich cultural appeal, a weakened yen, and expanded flight routes, especially from Asian low-cost carriers. However, the influx has strained infrastructure and put pressure on popular cultural and natural sites, prompting the government to introduce new regulations.

Key Changes for Travelers

• Tax-Free Shopping Reform (Effective Nov. 1, 2026): Immediate in-store tax exemptions will end. Visitors will pay consumption tax at purchase and claim refunds at airport counters upon departure. The change aims to streamline processes and reduce misuse.

• Dual Pricing System: Foreign visitors will now pay higher entry fees at museums, temples, ski resorts, and other attractions. Prices may be 30% to 100% higher than for locals, with revenue directed to site maintenance. Popular destinations, including Mount Fuji, may also impose daily visitor caps.

• Visa Pre-Approval (By FY 2028): Travelers from 71 currently visa-exempt countries, including the US, UK, Australia, and most of Europe, will need to apply for electronic travel authorization (JESTA) before arrival.

  
  

These measures focus on preserving Japan’s heritage, managing crowds, and ensuring sustainable tourism. While the rules may add extra costs and steps, they are designed to protect destinations for the future.