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“Something For Everyone:” Air Canada Announces Product Improvements

Air Canada has announced several new product improvements designed to elevate the customer experience. The airline says the changes offer something for everyone, including upgraded Economy dining, more in-flight entertainment and connectivity options, and enriched Premium offerings.


Beginning in November, customers will see new and restored services in Air Canada Maple Leaf Lounges and in Premium cabins onboard, a new Economy Class dining service with a celebrity chef entree internationally plus fresh, new Bistro choices in North America, and in a first for a Canadian airline, complimentary, high-speed Wi-Fi when travelling Premium Rouge.

Starting next year, Air Canada will boost its onboard entertainment content by over 25% including the introduction of Live TV, Bluetooth audio connectivity and other new features.


"Air Canada is committed to elevating the customer experience and offering the kind of world-class services Canadians can be proud of from their flag carrier, said Mark Nasr, SVP, Products, Marketing and eCommerce at Air Canada.


“Accordingly, we are investing in all aspects of the journey to make travel even better for customers, including in our Economy and Premium cabins. Today's announcements go beyond emerging from the pandemic; we're proud to introduce many new services and options not available today in Canada."


Highlights of Air Canada's new product improvements include:

In-Flight Entertainment and Connectivity

Inflight Wi-Fi is available across the entire Air Canada Rouge fleet of 39 aircraft, across all Air Canada wide-body aircraft and on nearly 90% of the overall Air Canada mainline fleet. Wi-Fi installation will be complete across the remainder of narrow-body aircraft in 2023.


Starting November 1, Air Canada will become the first Canadian airline to begin offering complimentary high-speed Wi-Fi onboard. Customers flying in Premium Rouge will enjoy this benefit, giving them the ability to stream their own entertainment, TV shows and movies, listen to their own music or simply remain connected. All Rouge customers will continue to access complimentary movies and TV shows through the 'Entertainment on Demand' section of the onboard portal.


International Economy Class Dining

Starting November 1, Economy Class dining on all international flights departing Canada is being revamped to feature a hot entree created for Air Canada by renowned Montreal Chef Jérôme Ferrer, a member of Air Canada's culinary panel. An additional appetizer reflecting destination cuisine is also being presented with all meals, and a separate dessert service will follow.


North America Economy Class Dining

Also starting November 1, the Air Canada Bistro menu will be refreshed and expanded to include a brioche bagel smoked salmon sandwich, vegan options such as Farro Salad or Spiced chickpea wrap, Canadian snacks such as Good To Go Blondies and Nomz energy bites, in addition to existing choices such as Montreal smoked meat sandwiches and a Fruit & Cheese board.

Premium Cabin Services

As of November 1, Air Canada will fully restore premium cabin services both pre-departure and in-flight, with the return of offers to hang coats and jackets, presentation of pre-departure beverages on international flights and hot towels prior to meal services.


Premium Cabin Amenities

AC will introduce new amenity kits to premium cabin customers later in November. The new line of amenity kits and totes will minimize single-use plastics including the elimination of plastic wrap. Signature Class customers on all international flights will be presented with amenity kits in partnership with Acqua di Parma featuring amenity bags containing Acqua di Parma skincare products plus an oversized eye mask, socks, dental products and 3M earplugs.


Customers in International Premium Economy and North America Signature Class overnight flights will enjoy reusable amenity totes containing an eye mask, socks and dental products.


Airport Lounges

Many Maple Leaf Lounges in North America now feature elevated food and beverage offerings. Air Canada works with local wine producers and varietal selections in each Lounge will be expanded to six wines plus a bubbly and rose (seasonally). At all hub airports, Air Canada has resumed its full buffet service, with an increased range of salads and the addition of dishes such as stir-fry and curries. Montreal Maple Leaf Lounges also feature local classics, including Montreal Fairmount Bagels, Montreal smoked meat sandwiches, and poutine. New priority access lanes have been added to select Maple Leaf Lounges during peak times to offer Super Elite and Business Class customers priority entry.


The Air Canada Café at Toronto Pearson now offers a selection of Ontario craft beers, ciders, wine and hot appetizers such as empanadas, arancini and sliders, in addition to the current range of grab-and-go sandwiches, salads, cold-pressed fresh juices and specialty coffees. The Air Canada Café is located in the domestic terminal at Toronto Pearson and is available to eligible customers.


Starting in November, Air Canada Chauffeur Service will be introduced at YVR. Eligible connecting International Air Canada Signature Class customers arriving from within Canada will be met by a Concierge before being taken to the tarmac in a plug-in hybrid or fully electric Porsche vehicle to the Air Canada Signature Suite.


Chauffeur Service offers a premium experience in Canada for International Air Canada Signature Class customers connecting through Toronto Pearson and Vancouver International Airports.

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